COMPARE:
RocketReach or Apollo for finding contact details
RocketReach against Apollo for finding an email and a phone number for people you already know you want, with the same seven questions asked of each and neither one flattered. Mamba Labs builds the Apify actors here, People Finder included, and the page says where it is the wrong answer.
Last updated October 6, 2026
The short answer
RocketReach is the lookup tool for a named person, personal address and phone included. Apollo is a database with a sequencer, built for building lists and emailing them. Pick on whether you start from a name or from a market.
Side by side
| RocketReach | Apollo | People Finder | |
|---|---|---|---|
| What it actually does | Looks up a named person and returns their work email, personal email and phone number where it holds them. | Finds contacts in its own database, then emails them from the same account. | Takes a domain and a role filter and returns named people with verified work emails. |
| Coverage and hit rate | A large global profile index with both work and personal addresses, strongest on named lookups rather than list building. | A very large contact database, and a sequencer good enough that most users never add a second one. | As many people per company as the public record supports, rather than one lookup at a time. |
| What it costs | Per seat per month, with a monthly lookup allowance as the real ceiling and phone numbers on the higher tiers. | Per seat per month, with export credits as the real ceiling on how much data you get out. | Cents per returned person, and an empty company is not billed as a result. |
| How it fits a workflow | A browser extension on a LinkedIn profile, a search page, a bulk upload and an API. | Search, save a list, sequence it, all in one interface. Its API and CRM syncs are the weaker half. | One call per company from Clay or from a script, and the rows come back ready to send to. |
| Where the data comes from | Compiled from public profiles and the web, with addresses verified at the moment you look them up. | A contributed database, refreshed from user activity, so accuracy varies sharply by market and seniority. | The public web and the company's own pages, with verification run before the row is returned. |
| What it takes to set up | Minutes. Install the extension and look someone up. | An hour to a first sequence. It is the fastest of these to something running. | Pass a domain and the roles you want. There is nothing else to configure. |
| Where it stops | It is a lookup tool. There is no sequencer, and building a market list inside it is slower than in a database built for that. | Coverage outside the United States thins out, and its data is the same data your competitors bought. | It works from a company. Handed a single name with no company it has nothing to search. |
The same seven questions are asked on every compare page here, in this order, so two of these pages can be read against each other.
Where each one genuinely wins
- RocketReach wins on what it actually does, what it takes to set up. A people lookup tool that returns emails and phone numbers for a named person, one search at a time or in bulk.
- Apollo wins on coverage and hit rate, how it fits a workflow, where the data comes from. A contact database with a sequencer bolted on, sold as one seat.
- People Finder wins on what it costs. Finds the people at a company and verifies their addresses in the same run.
- Nobody wins on where it stops. RocketReach and Apollo give the same answer there, and we are not going to invent a difference.
Where to get them
What we would actually do
If your day is looking up the people a rep has already chosen, RocketReach does that one job well and returns personal addresses that Apollo does not hold. If your day is filtering a market into a list and sequencing it, Apollo does more for the seat. Both cap you with a monthly allowance, so price the number of lookups you really run rather than the plan name. Whichever you take, verify before you send, because neither one checks every row the day you use it.
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