COMPARE:
Lusha or Apollo for direct dial phone numbers
A straight comparison of Lusha and Apollo for getting a phone number that reaches the person, answered on the same seven dimensions as every other compare page here. Mamba Labs builds the Apify actors here, People Finder included, and the page says where it is the wrong answer.
The short answer
Lusha is the one to buy if the phone number is the point. Apollo is the one to buy if you want the contact, the company and a sequencer in a single seat.
Side by side
| Lusha | Apollo | People Finder | |
|---|---|---|---|
| What it actually does | Returns work emails and direct dial numbers for named people, from a search or a browser extension. | Finds contacts in its own database, then emails them from the same account. | Takes a domain and a role filter and returns named people with verified work emails. |
| Coverage and hit rate | Strong on phone numbers, which is the part most of its rivals are weakest on. Best in the United States. | A very large contact database, and a sequencer good enough that most users never add a second one. | As many people per company as the public record supports, rather than one lookup at a time. |
| What it costs | Credits per revealed contact, on a monthly plan, with a phone number costing more than an email. | Per seat per month, with export credits as the real ceiling on how much data you get out. | Cents per returned person, and an empty company is not billed as a result. |
| How it fits a workflow | An extension for one contact at a time, a bulk list flow, and an API for the rest. | Search, save a list, sequence it, all in one interface. Its API and CRM syncs are the weaker half. | One call per company from Clay or from a script, and the rows come back ready to send to. |
| Where the data comes from | Contributed and licensed data, which is why the phone coverage is what it is. | A contributed database, refreshed from user activity, so accuracy varies sharply by market and seniority. | The public web and the company's own pages, with verification run before the row is returned. |
| What it takes to set up | Minutes. Install the extension and reveal a contact. | An hour to a first sequence. It is the fastest of these to something running. | Pass a domain and the roles you want. There is nothing else to configure. |
| Where it stops | European coverage thins out, and it is the same database everybody else in your market is buying. | Coverage outside the United States thins out, and its data is the same data your competitors bought. | It works from a company. Handed a single name with no company it has nothing to search. |
The same seven questions are asked on every compare page here, in this order, so two of these pages can be read against each other.
Where each one genuinely wins
- Lusha wins on coverage and hit rate, what it takes to set up. A contact database whose real draw is direct dial phone numbers.
- Apollo wins on where the data comes from. A contact database with a sequencer bolted on, sold as one seat.
- People Finder wins on how it fits a workflow. Finds the people at a company and verifies their addresses in the same run.
- Nobody wins on what it actually does, what it costs, where it stops. Lusha and Apollo give the same answer on those, and we are not going to invent a difference.
Where to get them
What we would actually do
Phone coverage is the only reason to pay Lusha rather than take Apollo's number inside a bundle. It is a real reason. A direct dial that connects is worth more than five emails that do not. Test both on twenty five people you can verify by hand before you commit, because published coverage figures in this category are marketing and yours will be different. Outside the United States both thin out fast. And a bought number is still a bought number. The same people are in everybody's list, and a call is not more welcome than an email because it cost more.
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