USE CASE:

Product marketers and the hiring signals problem

Everything below is about one job: hiring signals for product marketers, done in a way that survives a list rather than a single lookup. The tools we name are Mamba Labs Apify actors, priced per row, and GTM Hiring Signal Scraper is the one pointed at product marketers.

The problem

Product marketers and hiring signals: one at a time is fine, and a list of them is not. Any hiring signals method has to survive this: product marketers sit in one function and one seniority band, and both move with company size. What catches people out on product marketers, hiring signals included: the same title means three different jobs at a startup, a scaleup and an enterprise. There is 1 runnable example of hiring signals for product marketers below.

What is at stake

A team advertising for product marketers has already lost the argument about budget, which is the part of the sale you usually have to win yourself.

The method

  1. Start with one of product marketers you already know, so a wrong hiring signals answer is obvious rather than plausible.
  2. Run GTM Hiring Signal Scraper across your list of product marketers, which carries 1 ready made setup for hiring signals.
  3. Read ten rows of hiring signals on product marketers by hand before you trust the rest of the list.

Traditional Search Tools

  • The job advert itself, for product marketers. Free, and the responsibilities section says what the title actually means there.
  • LinkedIn Sales Navigator. Its hiring filter is decent at company level and tells you almost nothing about which roles. You get the signal without the detail that makes the first line worth reading.
  • LinkUp, Revelio or a jobs data vendor. Real coverage, real history, and priced for a data team rather than a two person sales function. Worth it if you are building a product on the data.
  • Google alerts on a careers page. Free and unreliable. Most applicant tracking pages render their listings in JavaScript, so the alert never fires.
  • Read the job boards yourself. Open the careers page of every account on your list, once a week, and note what changed. It works. It costs about four minutes per company, so a 500 account list is a full time job for one person.

Mamba Labs Apify Actors

These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.

Related Actors

GTM Hiring Signal ScraperactorHiring Signal SpotterskillAll use casesindex