USE CASE:
Marketing and hiring signals
Read this if you need hiring signals for marketing and you would rather see the real options than a pitch. Mamba Labs builds Apify actors, and GTM Hiring Signal Scraper is one of 2 named below that cover marketing.
The situation
Marketing frustrate hiring signals, for a reason specific to them. Marketing sit in one function and one seniority band, and both move with company size, which shapes hiring signals. On marketing, hiring signals rarely catches this: the same title means three different jobs at a startup, a scaleup and an enterprise. We keep 2 preconfigured tasks for hiring signals on marketing, across 2 tools.
Doing it end to end
- Start with one of marketing you already know, so a wrong hiring signals answer is obvious rather than plausible.
- Run GTM Hiring Signal Scraper across your list of marketing, which carries 1 ready made setup for hiring signals.
- Run GTM Job Discovery across your list of marketing, which carries 1 ready made setup for hiring signals.
- Read ten rows of hiring signals on marketing by hand before you trust the rest of the list.
Traditional Search Tools
- The job advert itself, for marketing. Free, and the responsibilities section says what the title actually means there.
- LinkedIn Sales Navigator. Its hiring filter is decent at company level and tells you almost nothing about which roles. You get the signal without the detail that makes the first line worth reading.
- LinkUp, Revelio or a jobs data vendor. Real coverage, real history, and priced for a data team rather than a two person sales function. Worth it if you are building a product on the data.
- Google alerts on a careers page. Free and unreliable. Most applicant tracking pages render their listings in JavaScript, so the alert never fires.
- Read the job boards yourself. Open the careers page of every account on your list, once a week, and note what changed. It works. It costs about four minutes per company, so a 500 account list is a full time job for one person.
Preconfigured tasks
A task is one of these actors with the inputs already filled in for a specific version of this job. Open one, swap in your own list, and run it without setting anything up from scratch.