Growth marketers and the cost of hiring signals

The problem

Growth marketers skew hiring signals, for a reason specific to them. Growth marketers sit in one function and one seniority band, and both move with company size, which shapes hiring signals. Worth knowing about growth marketers, since hiring signals inherits it: the same title means three different jobs at a startup, a scaleup and an enterprise. There is 1 runnable example of hiring signals for growth marketers below.

Traditional Search Tools

• The job advert itself, for growth marketers. Free, and the responsibilities section says what the title actually means there.
• LinkedIn Sales Navigator. Its hiring filter is decent at company level and tells you almost nothing about which roles. You get the signal without the detail that makes the first line worth reading.
• LinkUp, Revelio or a jobs data vendor. Real coverage, real history, and priced for a data team rather than a two person sales function. Worth it if you are building a product on the data.
• Google alerts on a careers page. Free and unreliable. Most applicant tracking pages render their listings in JavaScript, so the alert never fires.
• Read the job boards yourself. Open the careers page of every account on your list, once a week, and note what changed. It works. It costs about four minutes per company, so a 500 account list is a full time job for one person.

Doing it end to end

1. Start with one of growth marketers you already know, so a wrong hiring signals answer is obvious rather than plausible.
2. Run GTM Hiring Signal Scraper across your list of growth marketers, which carries 1 ready made setup for hiring signals.
3. Read ten rows of hiring signals on growth marketers by hand before you trust the rest of the list.

Mamba Labs Apify Actors

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• GTM Hiring Signal Scraper1 preconfigured task on this page's job.