USE CASE:

Telling whether two records are the same company

This page is about telling whether two records are the same company: what your options are for identity resolution, what each costs, and the one we would use. We are Mamba Labs, we build Apify actors, and Public Company Reporting Window Finder is ours for identity resolution.

The problem

Your CRM holds the same company four times. One row has the legal name, one has the brand, one has a subsidiary and one has a typo. Deduplication by name fails because none of them match, and deduplication by domain fails because two of them have no domain at all.

Traditional Search Tools

  • Your CRM's merge suggestions. Salesforce and HubSpot both offer them. They are conservative by design, so they catch exact matches and miss the interesting cases.
  • Dedupely, Insycle or a dedupe tool. Built for exactly this and worth the money if the mess lives entirely inside one CRM. Less useful when the duplicates arrive from four different sources.
  • A resolution key of your own. Pick one identifier, usually the primary domain, and make every source write it. The cheapest long term fix and the one nobody wants to do.
  • Sort and read. Sort by name, read the list, merge what you recognize. It is tedious and a person is genuinely good at it, up to a few thousand rows.

Mamba Labs Apify Actors

These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.

Preconfigured tasks

A task is one of these actors with the inputs already filled in for a specific version of this job. Open one, swap in your own list, and run it without setting anything up from scratch.