USE CASE:
The real work behind identity resolution for martech companies
Everything below is about one job: identity resolution for martech companies, done in a way that survives a list rather than a single lookup. We are Mamba Labs, we build Apify actors, and Company Identity Resolver is the one that does this for martech companies.
The situation
Martech companies distort identity resolution, for a reason specific to them. Any identity resolution method has to survive this: martech companies run the loudest websites in software, because their own marketing is the product demo. One thing identity resolution on martech companies rarely accounts for: their sites carry every tag under the sun, so a tech stack detector returns forty tools and no signal. We keep 1 preconfigured task for identity resolution on martech companies, across 1 tool.
Traditional Search Tools
- BuiltWith, for martech companies. Deep history on a noisy stack, and you pay for the depth.
- Your CRM's merge suggestions. Salesforce and HubSpot both offer them. They are conservative by design, so they catch exact matches and miss the interesting cases.
- Dedupely, Insycle or a dedupe tool. Built for exactly this and worth the money if the mess lives entirely inside one CRM. Less useful when the duplicates arrive from four different sources.
- A resolution key of your own. Pick one identifier, usually the primary domain, and make every source write it. The cheapest long term fix and the one nobody wants to do.
- Sort and read. Sort by name, read the list, merge what you recognize. It is tedious and a person is genuinely good at it, up to a few thousand rows.
The method
- Start with one of martech companies you already know, so a wrong identity resolution answer is obvious rather than plausible.
- Run Company Identity Resolver across your list of martech companies, which carries 1 ready made setup for identity resolution.
- Read ten rows of identity resolution on martech companies by hand before you trust the rest of the list.
Mamba Labs Apify Actors
These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.
- Company Identity Resolver1 preconfigured task on this page's job.