USE CASE:

Fintech companies: the work behind identity resolution

Here is how identity resolution for fintech companies actually gets done, what it costs each way, and where each way stops working. Mamba Labs builds Apify actors, and Company Identity Resolver is the one named below that covers fintech companies.

Where this starts

Fintech companies and identity resolution: one at a time is fine, and a list of them is not. Start from this: fintech companies sit behind a licence, so the trading name and the regulated entity are often two different companies, and identity resolution follows. Know this about fintech companies before any identity resolution: the marketing site belongs to the brand and the filings to the licence holder, and joining them by name fails. Company Identity Resolver carries 1 ready made setup for identity resolution on fintech companies.

Traditional Search Tools

  • The FCA and FINRA registers, for fintech companies. Free, authoritative on who is licensed, and useless for anything about the product.
  • Your CRM's merge suggestions. Salesforce and HubSpot both offer them. They are conservative by design, so they catch exact matches and miss the interesting cases.
  • Dedupely, Insycle or a dedupe tool. Built for exactly this and worth the money if the mess lives entirely inside one CRM. Less useful when the duplicates arrive from four different sources.
  • A resolution key of your own. Pick one identifier, usually the primary domain, and make every source write it. The cheapest long term fix and the one nobody wants to do.
  • Sort and read. Sort by name, read the list, merge what you recognize. It is tedious and a person is genuinely good at it, up to a few thousand rows.

How we would run it

  1. Start with one of fintech companies you already know, so a wrong identity resolution answer is obvious rather than plausible.
  2. Run Company Identity Resolver across your list of fintech companies, which carries 1 ready made setup for identity resolution.
  3. Read ten rows of identity resolution on fintech companies by hand before you trust the rest of the list.

Mamba Labs Apify Actors

These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.