USE CASE:
Ecommerce brands and the identity resolution problem
This page is about identity resolution for ecommerce brands: the options you actually have, what each one costs, and which one we would pick. Mamba Labs writes Apify actors for work like this, and Company Identity Resolver is the one that reads ecommerce brands.
The situation
Ecommerce brands distort identity resolution, for a reason specific to them. Ecommerce brands live and die on platform choice, and the platform is visible in the page source, which shapes identity resolution. Worth knowing about ecommerce brands, since identity resolution inherits it: a headless build hides the platform completely, and headless correlates with the biggest merchants. We keep 1 preconfigured task for identity resolution on ecommerce brands, across 1 tool.
Traditional Search Tools
- Wappalyzer, for ecommerce brands. Free as an extension, cheap as an API, and it will still miss the headless ones.
- Your CRM's merge suggestions. Salesforce and HubSpot both offer them. They are conservative by design, so they catch exact matches and miss the interesting cases.
- Dedupely, Insycle or a dedupe tool. Built for exactly this and worth the money if the mess lives entirely inside one CRM. Less useful when the duplicates arrive from four different sources.
- A resolution key of your own. Pick one identifier, usually the primary domain, and make every source write it. The cheapest long term fix and the one nobody wants to do.
- Sort and read. Sort by name, read the list, merge what you recognize. It is tedious and a person is genuinely good at it, up to a few thousand rows.
The method
- Start with one of ecommerce brands you already know, so a wrong identity resolution answer is obvious rather than plausible.
- Run Company Identity Resolver across your list of ecommerce brands, which carries 1 ready made setup for identity resolution.
- Read ten rows of identity resolution on ecommerce brands by hand before you trust the rest of the list.
Mamba Labs Apify Actors
These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.
- Company Identity Resolver1 preconfigured task on this page's job.