USE CASE:
The real work behind publishing cadence for SaaS companies
Everything below is about one job: publishing cadence for SaaS companies, done in a way that survives a list rather than a single lookup. Mamba Labs builds Apify actors, and Blog Publishing Frequency is the one named below that covers SaaS companies.
The problem
SaaS companies distort publishing cadence, for a reason specific to them. SaaS companies sell to other businesses and publish almost nothing about their own numbers, and publishing cadence inherits that. What catches people out on SaaS companies, publishing cadence included: headcount flatters them, because contractors and alumni linger on a company page for years. There are 2 runnable examples of publishing cadence for SaaS companies below.
Traditional Search Tools
- G2, for SaaS companies. Categories and review counts, free to read, and it only covers vendors that asked to be listed.
- The RSS feed. Most publishing platforms still expose one and a reader turns this into a passive habit. Free, and quietly disappearing as sites drop the feed.
- Ahrefs or Semrush. Content velocity plus what the content actually ranks for, which is the more useful pair. Priced as an SEO suite, because it is one.
- Read the archive. Open the blog, look at the dates, count. Sixty seconds per company and the answer is unambiguous.
Mamba Labs Apify Actors
These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.
- Blog Publishing Frequency2 preconfigured tasks on this page's job.
Preconfigured tasks
A task is one of these actors with the inputs already filled in for a specific version of this job. Open one, swap in your own list, and run it without setting anything up from scratch.