USE CASE:
Martech companies: the honest take on workplace programs
Here is how workplace programs for martech companies actually gets done, what it costs each way, and where each way stops working. Mamba Labs writes Apify actors for work like this, and Workplace Program Detector is the one that reads martech companies.
Where this starts
Martech companies frustrate workplace programs, for a reason specific to them. Martech companies run the loudest websites in software, because their own marketing is the product demo, and workplace programs inherits that. What catches people out on martech companies, workplace programs included: their sites carry every tag under the sun, so a tech stack detector returns forty tools and no signal. Workplace Program Detector carries 1 ready made setup for workplace programs on martech companies.
The method
- Start with one of martech companies you already know, so a wrong workplace programs answer is obvious rather than plausible.
- Run Workplace Program Detector across your list of martech companies, which carries 1 ready made setup for workplace programs.
- Read ten rows of workplace programs on martech companies by hand before you trust the rest of the list.
Traditional Search Tools
- BuiltWith, for martech companies. Deep history on a noisy stack, and you pay for the depth.
- Glassdoor and the review sites. What employees say rather than what the company claims, which is the better question. Coverage drops fast below a few hundred employees.
- Asking in the screening call. For recruiters, one question answers this completely and builds the relationship. It does not help you build a list.
- Read the careers page and a job advert. The advert is usually more honest than the careers page because it is written to attract applicants. Five minutes per company.
Preconfigured tasks
A task is one of these actors with the inputs already filled in for a specific version of this job. Open one, swap in your own list, and run it without setting anything up from scratch.