USE CASE:
Beauty brands: platform detection without the guesswork
Here is how platform detection for beauty brands actually gets done, what it costs each way, and where each way stops working. Mamba Labs builds the Apify actors named here, so Ecommerce Platform Profiler is something you run yourself against your own list of beauty brands.
Where this starts
Beauty brands skew platform detection, for a reason specific to them. Beauty brands sell through influence, so audience size genuinely is part of the product rather than a vanity number, and platform detection inherits that. What catches people out on beauty brands, platform detection included: a large audience can belong to the founder rather than the brand, and the two get counted as one. Ecommerce Platform Profiler carries 1 ready made setup for platform detection on beauty brands.
How we would run it
- Start with one of beauty brands you already know, so a wrong platform detection answer is obvious rather than plausible.
- Run Ecommerce Platform Profiler across your list of beauty brands, which carries 1 ready made setup for platform detection.
- Read ten rows of platform detection on beauty brands by hand before you trust the rest of the list.
Traditional Search Tools
- The retailer's stockist list, for beauty brands. Free, and being carried by a major retailer outranks any follower count.
- Wappalyzer. A browser extension that answers this instantly and free for occasional use. It has an API and a list price when you want it in bulk.
- BuiltWith. Deeper history and lists of sites by technology, which is the reverse lookup and often the more useful direction. Priced as a data product.
- Store directories. The app stores of the major platforms publish merchant lists. A ready made list of confirmed users, for free.
- View source. Open the site, view source, search for the platform's signature. Thirty seconds if you know the signatures, and they are all documented publicly.
Preconfigured tasks
A task is one of these actors with the inputs already filled in for a specific version of this job. Open one, swap in your own list, and run it without setting anything up from scratch.