USE CASE:
Proptech companies and the hard part of company size
What follows is the honest set of ways to get company size on proptech companies, including the ones that are not ours. Mamba Labs builds the Apify actors named here, so Website Traffic Rank Estimator is something you run yourself against your own list of proptech companies.
What is actually going wrong
Proptech companies distort company size, for a reason specific to them. Proptech companies sit between agents, landlords and lenders, and each of those is a different sale, and company size inherits that. On proptech companies, company size rarely catches this: the company you can see is often a marketplace whose customers are the businesses you actually want. Website Traffic Rank Estimator carries 1 ready made setup for company size on proptech companies.
Why anyone bothers
Headcount is missing or wrong on a third of any list of the proptech companies you buy, and revenue is worse.
Traditional Search Tools
- The land registry, for proptech companies. Free in most markets, authoritative on ownership, and it will not tell you who runs the software.
- SimilarWeb or Semrush. Traffic estimates with a real methodology behind them, and a subscription. Accurate enough at the top of the market and increasingly speculative in the tail.
- LinkedIn headcount. Free and directionally useful. It counts profiles, not employees, so it flatters technology companies and undercounts everyone else.
- Their own numbers. About pages, annual reports, press releases. Self reported and usually the most accurate thing available.
- Look at the site. Careers page, customer logos, whether there is a pricing page at all. Two minutes and a person reads this far better than a rank does.
Preconfigured tasks
A task is one of these actors with the inputs already filled in for a specific version of this job. Open one, swap in your own list, and run it without setting anything up from scratch.
Mamba Labs Apify Actors
These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.
- Website Traffic Rank Estimator1 preconfigured task on this page's job.