USE CASE:
Martech companies and the company size problem
This page is about company size for martech companies: the options you actually have, what each one costs, and which one we would pick. Mamba Labs builds Apify actors, and Website Traffic Rank Estimator is the one named below that covers martech companies.
The problem
Martech companies skew company size, for a reason specific to them. Martech companies run the loudest websites in software, because their own marketing is the product demo, and company size has to work around it. What catches people out on martech companies, company size included: their sites carry every tag under the sun, so a tech stack detector returns forty tools and no signal. There is 1 runnable example of company size for martech companies below.
Traditional Search Tools
- BuiltWith, for martech companies. Deep history on a noisy stack, and you pay for the depth.
- SimilarWeb or Semrush. Traffic estimates with a real methodology behind them, and a subscription. Accurate enough at the top of the market and increasingly speculative in the tail.
- LinkedIn headcount. Free and directionally useful. It counts profiles, not employees, so it flatters technology companies and undercounts everyone else.
- Their own numbers. About pages, annual reports, press releases. Self reported and usually the most accurate thing available.
- Look at the site. Careers page, customer logos, whether there is a pricing page at all. Two minutes and a person reads this far better than a rank does.
Preconfigured tasks
A task is one of these actors with the inputs already filled in for a specific version of this job. Open one, swap in your own list, and run it without setting anything up from scratch.
Mamba Labs Apify Actors
These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.
- Website Traffic Rank Estimator1 preconfigured task on this page's job.