Logistics companies: the work behind company size

What is actually going wrong

Logistics companies distort company size, for a reason specific to them. Start from this: logistics companies run on margins thin enough that any software purchase has to pay for itself in a quarter, and company size follows. One thing company size on logistics companies rarely accounts for: a freight forwarder, a carrier and a broker all describe themselves as logistics. If you would rather try it than read about it, Website Traffic Rank Estimator does company size for logistics companies today.

Traditional Search Tools

• The operator licence register, for logistics companies. Free, and it says which of the three you are looking at.
• SimilarWeb or Semrush. Traffic estimates with a real methodology behind them, and a subscription. Accurate enough at the top of the market and increasingly speculative in the tail.
• LinkedIn headcount. Free and directionally useful. It counts profiles, not employees, so it flatters technology companies and undercounts everyone else.
• Their own numbers. About pages, annual reports, press releases. Self reported and usually the most accurate thing available.
• Look at the site. Careers page, customer logos, whether there is a pricing page at all. Two minutes and a person reads this far better than a rank does.

Doing it end to end

1. Start with one of logistics companies you already know, so a wrong company size answer is obvious rather than plausible.
2. Run Website Traffic Rank Estimator across your list of logistics companies, which carries 1 ready made setup for company size.
3. Read ten rows of company size on logistics companies by hand before you trust the rest of the list.

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• Website Traffic Rank Estimator1 preconfigured task on this page's job.