USE CASE:

Fintech companies and company size

Here is how company size for fintech companies actually gets done, what it costs each way, and where each way stops working. The tools we name are Mamba Labs Apify actors, priced per row, and Website Traffic Rank Estimator is the one pointed at fintech companies.

Where this starts

Fintech companies complicate company size, for a reason specific to them. Fintech companies sit behind a licence, so the trading name and the regulated entity are often two different companies, which shapes company size. What catches people out on fintech companies, company size included: the marketing site belongs to the brand and the filings to the licence holder, and joining them by name fails. Website Traffic Rank Estimator carries 1 ready made setup for company size on fintech companies.

Traditional Search Tools

  • The FCA and FINRA registers, for fintech companies. Free, authoritative on who is licensed, and useless for anything about the product.
  • SimilarWeb or Semrush. Traffic estimates with a real methodology behind them, and a subscription. Accurate enough at the top of the market and increasingly speculative in the tail.
  • LinkedIn headcount. Free and directionally useful. It counts profiles, not employees, so it flatters technology companies and undercounts everyone else.
  • Their own numbers. About pages, annual reports, press releases. Self reported and usually the most accurate thing available.
  • Look at the site. Careers page, customer logos, whether there is a pricing page at all. Two minutes and a person reads this far better than a rank does.

How we would run it

  1. Start with one of fintech companies you already know, so a wrong company size answer is obvious rather than plausible.
  2. Run Website Traffic Rank Estimator across your list of fintech companies, which carries 1 ready made setup for company size.
  3. Read ten rows of company size on fintech companies by hand before you trust the rest of the list.

Mamba Labs Apify Actors

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Related Actors

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