USE CASE:
Company size for ecommerce brands
Everything below is about one job: company size for ecommerce brands, done in a way that survives a list rather than a single lookup. Mamba Labs builds the Apify actors named here, so Website Traffic Rank Estimator is something you run yourself against your own list of ecommerce brands.
The problem
Ecommerce brands complicate company size, for a reason specific to them. Start from this: ecommerce brands live and die on platform choice, and the platform is visible in the page source, and company size follows. Know this about ecommerce brands before any company size: a headless build hides the platform completely, and headless correlates with the biggest merchants. There is 1 runnable example of company size for ecommerce brands below.
Why it matters
Headcount is missing or wrong on a third of any list of the ecommerce brands you buy, and revenue is worse.
Traditional Search Tools
- Wappalyzer, for ecommerce brands. Free as an extension, cheap as an API, and it will still miss the headless ones.
- SimilarWeb or Semrush. Traffic estimates with a real methodology behind them, and a subscription. Accurate enough at the top of the market and increasingly speculative in the tail.
- LinkedIn headcount. Free and directionally useful. It counts profiles, not employees, so it flatters technology companies and undercounts everyone else.
- Their own numbers. About pages, annual reports, press releases. Self reported and usually the most accurate thing available.
- Look at the site. Careers page, customer logos, whether there is a pricing page at all. Two minutes and a person reads this far better than a rank does.
Mamba Labs Apify Actors
These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.
- Website Traffic Rank Estimator1 preconfigured task on this page's job.
Preconfigured tasks
A task is one of these actors with the inputs already filled in for a specific version of this job. Open one, swap in your own list, and run it without setting anything up from scratch.