Getting company size right for beauty brands

The situation

Beauty brands frustrate company size, for a reason specific to them. Start from this: beauty brands sell through influence, so audience size genuinely is part of the product rather than a vanity number, and company size follows. On beauty brands, company size rarely catches this: a large audience can belong to the founder rather than the brand, and the two get counted as one. We keep 1 preconfigured task for company size on beauty brands, across 1 tool.

What is at stake

Headcount is missing or wrong on a third of any list of the beauty brands you buy, and revenue is worse.

Doing it end to end

1. Start with one of beauty brands you already know, so a wrong company size answer is obvious rather than plausible.
2. Run Website Traffic Rank Estimator across your list of beauty brands, which carries 1 ready made setup for company size.
3. Read ten rows of company size on beauty brands by hand before you trust the rest of the list.

Traditional Search Tools

• The retailer's stockist list, for beauty brands. Free, and being carried by a major retailer outranks any follower count.
• SimilarWeb or Semrush. Traffic estimates with a real methodology behind them, and a subscription. Accurate enough at the top of the market and increasingly speculative in the tail.
• LinkedIn headcount. Free and directionally useful. It counts profiles, not employees, so it flatters technology companies and undercounts everyone else.
• Their own numbers. About pages, annual reports, press releases. Self reported and usually the most accurate thing available.
• Look at the site. Careers page, customer logos, whether there is a pricing page at all. Two minutes and a person reads this far better than a rank does.

Mamba Labs Apify Actors

These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.

• Website Traffic Rank Estimator1 preconfigured task on this page's job.