USE CASE:

Sizing a brand's real audience across the platforms

Everything below is about sizing a brand's real audience across the platforms, and about which audience size method holds up on a list rather than one record. Mamba Labs writes Apify actors for this kind of work, and Domain to LinkedIn URL Resolver is the one aimed at audience size.

Where this starts

Follower counts are the easiest metric to get and the easiest to misread. A brand with 400,000 followers on one network and nothing anywhere else is a different business from one with 20,000 spread across five. Both look identical in a spreadsheet column called followers. If you are qualifying by audience, or pitching a service that depends on it, the shape matters more than the total.

Traditional Search Tools

  • The platform APIs. Official, accurate and gated. Most now require an app review to read a public follower count, which is weeks of work for one number.
  • Social listening suites. Brandwatch, Sprout and the rest do this among many other things. Priced for a brand team, not for a qualification step in a sales list.
  • SimilarWeb or a traffic estimator. A different proxy for the same question. Better for whether anyone visits, worse for whether anyone follows.
  • Open the profiles. Find the accounts, read the numbers, write them down. Two minutes per brand per network, and completely accurate on the day you do it.

Mamba Labs Apify Actors

These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.

Preconfigured tasks

A task is one of these actors with the inputs already filled in for a specific version of this job. Open one, swap in your own list, and run it without setting anything up from scratch.

Related Actors

Domain to LinkedIn URL ResolveractorLinkedIn Company Page MapperactorCompany Social Presence MapperactorCompany Identity ResolveractorMeta Brand Presence MapperactorAll use casesindex