USE CASE:

The real work behind sponsorship scouting for US based creators

Read this if you need sponsorship scouting for US based creators and you would rather see the real options than a pitch. Mamba Labs builds the Apify actors named here, so Creator Finder is something you run yourself against your own list of US based creators.

Last updated October 6, 2026

The problem

Sponsorship scouting for US based creators is where the assumptions get expensive. US based creators carry the highest rates of any market and the strictest disclosure enforcement, and sponsorship scouting has to work around it. Know this about US based creators before any sponsorship scouting: a creator based in the US can have an audience that mostly is not, so location filters the wrong thing. There is 1 runnable example of sponsorship scouting for US based creators below.

Traditional Search Tools

  • The FTC endorsement guides, for US based creators. Free, and the disclosure rules apply to the brand as well as the creator.
  • Modash. A large searchable creator database across Instagram, TikTok and YouTube with audience filters. Strong discovery, sold on a monthly subscription that suits a team running campaigns every month.
  • TikTok One and the other platform marketplaces. Official, free to browse, and limited to creators who opted in. The ones who did not sign up are invisible there.
  • An influencer agency. They bring a roster and the relationships, and charge a retainer or a share of the fee. Worth it for a launch, expensive as a standing way to find people.
  • Search the platforms yourself. Type the niche into TikTok, Instagram and YouTube search, open every profile that looks right, and copy the handle and follower count into a sheet. About three minutes a creator, and the results depend on what each app decides to show you.

Doing it end to end

  1. Start with one of US based creators you already know, so a wrong sponsorship scouting answer is obvious rather than plausible.
  2. Run Creator Finder across your list of US based creators, which carries 1 ready made setup for sponsorship scouting.
  3. Read ten rows of sponsorship scouting on US based creators by hand before you trust the rest of the list.

Mamba Labs Apify Actors

These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.