USE CASE:
Travel brands and the cost of ad activity
Here is how ad activity for travel brands actually gets done, what it costs each way, and where each way stops working. Mamba Labs builds Apify actors, and Meta Ad Library Monitor is the one named below that covers travel brands.
What is actually going wrong
Travel brands and ad activity: the answer is public, scattered, and nobody has time to collect it. Start from this: travel brands are seasonal twice over, by destination and by booking window, and ad activity follows. One thing ad activity on travel brands rarely accounts for: any single point measurement lands somewhere on that curve and gets read as a trend. Meta Ad Library Monitor carries 1 ready made setup for ad activity on travel brands.
Traditional Search Tools
- Their own booking engine, for travel brands. Free to inspect, and which engine they run tells you the size of the operation.
- The Meta Ad Library itself. The source everything else reads. Complete for the platforms it covers, and hard to watch weekly across a set of brands.
- AdSpy, Foreplay or a creative library. Built for media buyers, with search and tagging on top of the same public data. Subscription priced, and worth it if creative research is your job.
- Being on their retargeting list. Visit the site, wait two days, watch your own feed. Free and unreasonably effective.
- Search the ad library. Meta publishes every active ad and it is free to search by page. Fifteen minutes per competitor and you see the creative, which no summary of it replaces.
Mamba Labs Apify Actors
These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.
- Meta Ad Library Monitor1 preconfigured task on this page's job.
Preconfigured tasks
A task is one of these actors with the inputs already filled in for a specific version of this job. Open one, swap in your own list, and run it without setting anything up from scratch.