USE CASE:

The hard part of ad activity for DTC brands

This page is about ad activity for DTC brands: the options you actually have, what each one costs, and which one we would pick. Mamba Labs builds the Apify actors named here, so Meta Ad Library Monitor is something you run yourself against your own list of DTC brands.

The situation

DTC brands and ad activity: one at a time is fine, and a list of them is not. DTC brands spend most of their money on acquisition, so their ad activity is the clearest read on their health, which shapes ad activity. One thing ad activity on DTC brands rarely accounts for: a brand that has gone quiet on ads is either dying or profitable, and the data does not say which. We keep 1 preconfigured task for ad activity on DTC brands, across 1 tool.

Traditional Search Tools

  • The Meta Ad Library, for DTC brands. Free, complete for the platforms it covers, and built for compliance rather than research.
  • The Meta Ad Library itself. The source everything else reads. Complete for the platforms it covers, and hard to watch weekly across a set of brands.
  • AdSpy, Foreplay or a creative library. Built for media buyers, with search and tagging on top of the same public data. Subscription priced, and worth it if creative research is your job.
  • Being on their retargeting list. Visit the site, wait two days, watch your own feed. Free and unreasonably effective.
  • Search the ad library. Meta publishes every active ad and it is free to search by page. Fifteen minutes per competitor and you see the creative, which no summary of it replaces.

Mamba Labs Apify Actors

These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.

Preconfigured tasks

A task is one of these actors with the inputs already filled in for a specific version of this job. Open one, swap in your own list, and run it without setting anything up from scratch.