Podcast hosts and contact sourcing

The situation

Podcast hosts complicate contact sourcing, for a reason specific to them. Podcast hosts measure their audience in downloads that only the host and the hosting platform can see, and contact sourcing has to work around it. What catches people out on podcast hosts, contact sourcing included: no public number exists for podcast audience size, so every estimate is an estimate. We keep 1 preconfigured task for contact sourcing on podcast hosts, across 1 tool.

Traditional Search Tools

• Apple Podcasts and Spotify charts, for podcast hosts. Free, and chart position is the only public proxy for size.
• Modash. Discovery and contact data in one subscription for the large platforms. Strong on Instagram, TikTok and YouTube, and the export is the end of its job.
• Upfluence. Discovery, outreach and campaign management in one platform with an ecommerce slant. Priced for a brand running a standing program rather than one list.
• A virtual assistant. Cheap per hour and good at the clicking. Quality varies, and the list is as good as the brief and the spot checks.
• Assemble it in a spreadsheet. Find the creators, copy each profile's numbers, follow every bio to a contact, and paste it all into one sheet. Ten minutes or more per creator once contact hunting is included.

How we would run it

1. Start with one of podcast hosts you already know, so a wrong contact sourcing answer is obvious rather than plausible.
2. Run Influencer Lead List Builder across your list of podcast hosts, which carries 1 ready made setup for contact sourcing.
3. Read ten rows of contact sourcing on podcast hosts by hand before you trust the rest of the list.

Mamba Labs Apify Actors

These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.

• Influencer Lead List Builder1 preconfigured task on this page's job.