USE CASE:
The hard part of account news for executive moves
Everything below is about one job: account news for executive moves, done in a way that survives a list rather than a single lookup. The tools we name are Mamba Labs Apify actors, priced per row, and Funding Press Signal Scanner is the one pointed at executive moves.
The situation
Executive moves skew account news, for a reason specific to them. Start from this: executive moves resets who decides and what they care about, usually before anyone updates the CRM, and account news follows. On executive moves, account news rarely catches this: the same event reaches every competitor's alert on the same morning. We keep 2 preconfigured tasks for account news on executive moves, across 1 tool.
Why it matters
executive moves resets who decides and what they care about, usually before anyone updates the CRM.
How we would run it
- Start with one of executive moves you already know, so a wrong account news answer is obvious rather than plausible.
- Run Funding Press Signal Scanner across your list of executive moves, which carries 2 ready made setups for account news.
- Read ten rows of account news on executive moves by hand before you trust the rest of the list.
Traditional Search Tools
- The company's own announcements, for executive moves. Free, first, and read by almost nobody.
- LinkedIn account following. Company page updates and job changes, straight from the source, no tooling. It is the highest signal free option and it does not scale past what one person can read.
- Owler or a news aggregator. Built for this and reasonable value. Coverage skews heavily toward companies large enough to be written about.
- Your customer success notes. For existing accounts, the news is already in your own system and nobody has read it.
- Alerts and a folder. Google Alerts on your top accounts, filed into one label, read on Friday. Free. It misses anything that never made the press and it catches a lot that does not matter.
Mamba Labs Apify Actors
These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.
- Funding Press Signal Scanner2 preconfigured tasks on this page's job.