USE CASE:
Getting firmographic data right for real estate companies
What follows is the honest set of ways to get firmographic data on real estate companies, including the ones that are not ours. Mamba Labs builds Apify actors, and Company Firmographics is the one named below that covers real estate companies.
What is actually going wrong
Firmographic data for real estate companies is where the assumptions get expensive. Real estate companies are agency businesses where the individual agent matters more than the firm, which shapes firmographic data. Know this about real estate companies before any firmographic data: the brand is often a franchise and the buying decision sits with the local owner. Company Firmographics carries 1 ready made setup for firmographic data on real estate companies.
Doing it end to end
- Start with one of real estate companies you already know, so a wrong firmographic data answer is obvious rather than plausible.
- Run Company Firmographics across your list of real estate companies, which carries 1 ready made setup for firmographic data.
- Read ten rows of firmographic data on real estate companies by hand before you trust the rest of the list.
Traditional Search Tools
- The property portals, for real estate companies. Free to search, and listing volume measures the office rather than the brand.
- Clearbit, now part of HubSpot Breeze. The default answer for years and still good. It is bundled into HubSpot pricing now, which is either free or expensive depending on what you already pay.
- Your CRM's own enrichment. HubSpot and Salesforce both fill firmographics automatically. Coverage is decent for US companies and thins out quickly elsewhere.
- Doing nothing. A real option for fields nobody reads. Refreshing data that drives no decision is a cost with no return.
- Spot check and fix. Pull the hundred accounts that matter, open each site, correct the fields. A day of work, accurate for about a quarter.
Preconfigured tasks
A task is one of these actors with the inputs already filled in for a specific version of this job. Open one, swap in your own list, and run it without setting anything up from scratch.