USE CASE:

Media companies and the hard part of firmographic data

This page is about firmographic data for media companies: the options you actually have, what each one costs, and which one we would pick. We are Mamba Labs, we build Apify actors, and Company Firmographics is the one that does this for media companies.

The situation

Media companies skew firmographic data, for a reason specific to them. Media companies are measured by audience and paid by advertisers, so their customer is not their reader, which shapes firmographic data. What catches people out on media companies, firmographic data included: traffic estimates are the qualifier and they are the least reliable number available. We keep 1 preconfigured task for firmographic data on media companies, across 1 tool.

Why it matters

Routing, territory and every pipeline report read the fields you hold on media companies, and none of them know when those fields were written.

Traditional Search Tools

  • Their own media kit, for media companies. Free, self reported, and more specific than any third party estimate.
  • Clearbit, now part of HubSpot Breeze. The default answer for years and still good. It is bundled into HubSpot pricing now, which is either free or expensive depending on what you already pay.
  • Your CRM's own enrichment. HubSpot and Salesforce both fill firmographics automatically. Coverage is decent for US companies and thins out quickly elsewhere.
  • Doing nothing. A real option for fields nobody reads. Refreshing data that drives no decision is a cost with no return.
  • Spot check and fix. Pull the hundred accounts that matter, open each site, correct the fields. A day of work, accurate for about a quarter.

Preconfigured tasks

A task is one of these actors with the inputs already filled in for a specific version of this job. Open one, swap in your own list, and run it without setting anything up from scratch.

Mamba Labs Apify Actors

These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.