USE CASE:
Insurance companies and firmographic data
Everything below is about one job: firmographic data for insurance companies, done in a way that survives a list rather than a single lookup. The tools we name are Mamba Labs Apify actors, priced per row, and Company Firmographics is the one pointed at insurance companies.
The situation
Insurance companies distort firmographic data, for a reason specific to them. Any firmographic data method has to survive this: insurance companies split into carriers, brokers and MGAs, and the three buy nothing alike. Know this about insurance companies before any firmographic data: all three describe themselves as insurance, so the category is useless as a filter on its own. We keep 1 preconfigured task for firmographic data on insurance companies, across 1 tool.
What is at stake
A record on insurance companies that was right when it was entered is not right now, and nothing in the record says so.
How we would run it
- Start with one of insurance companies you already know, so a wrong firmographic data answer is obvious rather than plausible.
- Run Company Firmographics across your list of insurance companies, which carries 1 ready made setup for firmographic data.
- Read ten rows of firmographic data on insurance companies by hand before you trust the rest of the list.
Traditional Search Tools
- The regulator's permissions register, for insurance companies. Free, and it says exactly which of the three you are looking at.
- Clearbit, now part of HubSpot Breeze. The default answer for years and still good. It is bundled into HubSpot pricing now, which is either free or expensive depending on what you already pay.
- Your CRM's own enrichment. HubSpot and Salesforce both fill firmographics automatically. Coverage is decent for US companies and thins out quickly elsewhere.
- Doing nothing. A real option for fields nobody reads. Refreshing data that drives no decision is a cost with no return.
- Spot check and fix. Pull the hundred accounts that matter, open each site, correct the fields. A day of work, accurate for about a quarter.
Mamba Labs Apify Actors
These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.
- Company Firmographics1 preconfigured task on this page's job.