USE CASE:

The hard part of firmographic data for healthcare companies

What follows is the honest set of ways to get firmographic data on healthcare companies, including the ones that are not ours. Mamba Labs builds Apify actors, and Company Firmographics is the one named below that covers healthcare companies.

Where this starts

Healthcare companies distort firmographic data, for a reason specific to them. Any firmographic data method has to survive this: healthcare companies buy through committees where clinical, financial and IT approval are three separate battles. What catches people out on healthcare companies, firmographic data included: the system, the hospital and the practice are three account levels and get merged into one row. Company Firmographics carries 1 ready made setup for firmographic data on healthcare companies.

Traditional Search Tools

  • The public provider directories, for healthcare companies. Free, and they carry the hierarchy that a CRM flattens.
  • Clearbit, now part of HubSpot Breeze. The default answer for years and still good. It is bundled into HubSpot pricing now, which is either free or expensive depending on what you already pay.
  • Your CRM's own enrichment. HubSpot and Salesforce both fill firmographics automatically. Coverage is decent for US companies and thins out quickly elsewhere.
  • Doing nothing. A real option for fields nobody reads. Refreshing data that drives no decision is a cost with no return.
  • Spot check and fix. Pull the hundred accounts that matter, open each site, correct the fields. A day of work, accurate for about a quarter.

Doing it end to end

  1. Start with one of healthcare companies you already know, so a wrong firmographic data answer is obvious rather than plausible.
  2. Run Company Firmographics across your list of healthcare companies, which carries 1 ready made setup for firmographic data.
  3. Read ten rows of firmographic data on healthcare companies by hand before you trust the rest of the list.

Mamba Labs Apify Actors

These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.