Reading event presence for SaaS companies

The situation

SaaS companies and event presence: one at a time is fine, and a list of them is not. Any event presence method has to survive this: SaaS companies sell to other businesses and publish almost nothing about their own numbers. Worth knowing about SaaS companies, since event presence inherits it: headcount flatters them, because contractors and alumni linger on a company page for years. We keep 1 preconfigured task for event presence on SaaS companies, across 1 tool.

Why anyone bothers

Sponsoring the wrong event aimed at SaaS companies costs a quarter of a marketing budget and produces a bag of badges nobody follows up.

Traditional Search Tools

• G2, for SaaS companies. Categories and review counts, free to read, and it only covers vendors that asked to be listed.
• Ask your customers. Five calls answers this better than any dataset, and the answers include the events that are not worth attending, which no sponsor list tells you.
• Event platforms and directories. 10Times and similar list events and exhibitors. Coverage is broad, depth on who actually sponsored is thin.
• LinkedIn during the event week. People post from conferences. Watching the hashtag for a week tells you who was there and who cared enough to say so.
• Read the sponsor pages. Pick the ten events in your category, open the sponsor list for the last two years, and see who repeats. An afternoon, and the pattern is usually obvious by the third event.

Preconfigured tasks

A task is one of these actors with the inputs already filled in for a specific version of this job. Open one, swap in your own list, and run it without setting anything up from scratch.

• Find the Events a SaaS Company Sponsors

Mamba Labs Apify Actors

These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.

• Event Presence Index1 preconfigured task on this page's job.