USE CASE:
Proptech companies and the hard part of event presence
Here is how event presence for proptech companies actually gets done, what it costs each way, and where each way stops working. Mamba Labs builds the Apify actors named here, so Event Presence Index is something you run yourself against your own list of proptech companies.
Where this starts
Proptech companies distort event presence, for a reason specific to them. Proptech companies sit between agents, landlords and lenders, and each of those is a different sale, and event presence inherits that. Worth knowing about proptech companies, since event presence inherits it: the company you can see is often a marketplace whose customers are the businesses you actually want. If you would rather try it than read about it, Event Presence Index does event presence for proptech companies today.
The method
- Start with one of proptech companies you already know, so a wrong event presence answer is obvious rather than plausible.
- Run Event Presence Index across your list of proptech companies, which carries 1 ready made setup for event presence.
- Read ten rows of event presence on proptech companies by hand before you trust the rest of the list.
Traditional Search Tools
- The land registry, for proptech companies. Free in most markets, authoritative on ownership, and it will not tell you who runs the software.
- Ask your customers. Five calls answers this better than any dataset, and the answers include the events that are not worth attending, which no sponsor list tells you.
- Event platforms and directories. 10Times and similar list events and exhibitors. Coverage is broad, depth on who actually sponsored is thin.
- LinkedIn during the event week. People post from conferences. Watching the hashtag for a week tells you who was there and who cared enough to say so.
- Read the sponsor pages. Pick the ten events in your category, open the sponsor list for the last two years, and see who repeats. An afternoon, and the pattern is usually obvious by the third event.
Preconfigured tasks
A task is one of these actors with the inputs already filled in for a specific version of this job. Open one, swap in your own list, and run it without setting anything up from scratch.