USE CASE:
Martech companies and event presence
Everything below is about one job: event presence for martech companies, done in a way that survives a list rather than a single lookup. Mamba Labs writes Apify actors for work like this, and Event Presence Index is the one that reads martech companies.
The problem
Martech companies and event presence: the answer is public, scattered, and nobody has time to collect it. Martech companies run the loudest websites in software, because their own marketing is the product demo, and event presence inherits that. On martech companies, event presence rarely catches this: their sites carry every tag under the sun, so a tech stack detector returns forty tools and no signal. There is 1 runnable example of event presence for martech companies below.
How we would run it
- Start with one of martech companies you already know, so a wrong event presence answer is obvious rather than plausible.
- Run Event Presence Index across your list of martech companies, which carries 1 ready made setup for event presence.
- Read ten rows of event presence on martech companies by hand before you trust the rest of the list.
Traditional Search Tools
- BuiltWith, for martech companies. Deep history on a noisy stack, and you pay for the depth.
- Ask your customers. Five calls answers this better than any dataset, and the answers include the events that are not worth attending, which no sponsor list tells you.
- Event platforms and directories. 10Times and similar list events and exhibitors. Coverage is broad, depth on who actually sponsored is thin.
- LinkedIn during the event week. People post from conferences. Watching the hashtag for a week tells you who was there and who cared enough to say so.
- Read the sponsor pages. Pick the ten events in your category, open the sponsor list for the last two years, and see who repeats. An afternoon, and the pattern is usually obvious by the third event.
Preconfigured tasks
A task is one of these actors with the inputs already filled in for a specific version of this job. Open one, swap in your own list, and run it without setting anything up from scratch.