USE CASE:
Ecommerce brands and event presence
Read this if you need event presence for ecommerce brands and you would rather see the real options than a pitch. The tools we name are Mamba Labs Apify actors, priced per row, and Event Presence Index is the one pointed at ecommerce brands.
The problem
Ecommerce brands skew event presence, for a reason specific to them. Start from this: ecommerce brands live and die on platform choice, and the platform is visible in the page source, and event presence follows. Worth knowing about ecommerce brands, since event presence inherits it: a headless build hides the platform completely, and headless correlates with the biggest merchants. There is 1 runnable example of event presence for ecommerce brands below.
What is at stake
Where ecommerce brands show up as sponsors, exhibitors and speakers is public and scattered across a few hundred event sites.
Doing it end to end
- Start with one of ecommerce brands you already know, so a wrong event presence answer is obvious rather than plausible.
- Run Event Presence Index across your list of ecommerce brands, which carries 1 ready made setup for event presence.
- Read ten rows of event presence on ecommerce brands by hand before you trust the rest of the list.
Traditional Search Tools
- Wappalyzer, for ecommerce brands. Free as an extension, cheap as an API, and it will still miss the headless ones.
- Ask your customers. Five calls answers this better than any dataset, and the answers include the events that are not worth attending, which no sponsor list tells you.
- Event platforms and directories. 10Times and similar list events and exhibitors. Coverage is broad, depth on who actually sponsored is thin.
- LinkedIn during the event week. People post from conferences. Watching the hashtag for a week tells you who was there and who cared enough to say so.
- Read the sponsor pages. Pick the ten events in your category, open the sponsor list for the last two years, and see who repeats. An afternoon, and the pattern is usually obvious by the third event.
Mamba Labs Apify Actors
These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.
- Event Presence Index1 preconfigured task on this page's job.