USE CASE:
Getting account prioritization right for SaaS companies
The job on this page is account prioritization for SaaS companies, with the options first, ours included, and the recommendation at the end. The tools we name are Mamba Labs Apify actors, priced per row, and B2B Buying Signals is the one pointed at SaaS companies.
What is actually going wrong
SaaS companies complicate account prioritization, for a reason specific to them. SaaS companies sell to other businesses and publish almost nothing about their own numbers, which shapes account prioritization. Know this about SaaS companies before any account prioritization: headcount flatters them, because contractors and alumni linger on a company page for years. B2B Buying Signals carries 2 ready made setups for account prioritization on SaaS companies.
What is at stake
Right now the thing ordering SaaS companies is whoever spoke loudest in the last pipeline meeting.
Traditional Search Tools
- G2, for SaaS companies. Categories and review counts, free to read, and it only covers vendors that asked to be listed.
- Your CRM's predictive scoring. Salesforce Einstein and the HubSpot equivalent both learn from your closed won history. Useful once you have enough of it, and useless in year one.
- 6sense, Demandbase or an intent vendor. They buy third party intent you cannot see yourself, which is the real product. Priced for a team with a marketing budget line.
- Whoever replied last. Not a joke. Recency of engagement outperforms most scoring models, and it is already in your CRM.
- Rank them in a spreadsheet. Three columns, a weight each, sort descending. Crude, fast, and roughly as accurate as most scoring models for a list under a few hundred.
Preconfigured tasks
A task is one of these actors with the inputs already filled in for a specific version of this job. Open one, swap in your own list, and run it without setting anything up from scratch.
Mamba Labs Apify Actors
These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.
- B2B Buying Signals1 preconfigured task on this page's job.
- ICP & Account Lead Scoring1 preconfigured task on this page's job.