Proptech companies and the hard part of account prioritization

The situation

Proptech companies and account prioritization: the shortcuts stop working, for one specific reason. Start from this: proptech companies sit between agents, landlords and lenders, and each of those is a different sale, and account prioritization follows. On proptech companies, account prioritization rarely catches this: the company you can see is often a marketplace whose customers are the businesses you actually want. We keep 1 preconfigured task for account prioritization on proptech companies, across 1 tool.

Traditional Search Tools

• The land registry, for proptech companies. Free in most markets, authoritative on ownership, and it will not tell you who runs the software.
• Your CRM's predictive scoring. Salesforce Einstein and the HubSpot equivalent both learn from your closed won history. Useful once you have enough of it, and useless in year one.
• 6sense, Demandbase or an intent vendor. They buy third party intent you cannot see yourself, which is the real product. Priced for a team with a marketing budget line.
• Whoever replied last. Not a joke. Recency of engagement outperforms most scoring models, and it is already in your CRM.
• Rank them in a spreadsheet. Three columns, a weight each, sort descending. Crude, fast, and roughly as accurate as most scoring models for a list under a few hundred.

Preconfigured tasks

A task is one of these actors with the inputs already filled in for a specific version of this job. Open one, swap in your own list, and run it without setting anything up from scratch.

• Score Buying Signals for a Proptech Company

Mamba Labs Apify Actors

These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.

• B2B Buying Signals1 preconfigured task on this page's job.