USE CASE:
Martech companies and the hard part of account prioritization
What follows is the honest set of ways to get account prioritization on martech companies, including the ones that are not ours. Mamba Labs builds Apify actors, and B2B Buying Signals is the one named below that covers martech companies.
Where this starts
Martech companies distort account prioritization, for a reason specific to them. Start from this: martech companies run the loudest websites in software, because their own marketing is the product demo, and account prioritization follows. On martech companies, account prioritization rarely catches this: their sites carry every tag under the sun, so a tech stack detector returns forty tools and no signal. If you would rather try it than read about it, B2B Buying Signals does account prioritization for martech companies today.
Why anyone bothers
Fit tells you which of the martech companies could buy and timing tells you which might buy this quarter, and one blended score expresses neither.
Doing it end to end
- Start with one of martech companies you already know, so a wrong account prioritization answer is obvious rather than plausible.
- Run B2B Buying Signals across your list of martech companies, which carries 1 ready made setup for account prioritization.
- Read ten rows of account prioritization on martech companies by hand before you trust the rest of the list.
Traditional Search Tools
- BuiltWith, for martech companies. Deep history on a noisy stack, and you pay for the depth.
- Your CRM's predictive scoring. Salesforce Einstein and the HubSpot equivalent both learn from your closed won history. Useful once you have enough of it, and useless in year one.
- 6sense, Demandbase or an intent vendor. They buy third party intent you cannot see yourself, which is the real product. Priced for a team with a marketing budget line.
- Whoever replied last. Not a joke. Recency of engagement outperforms most scoring models, and it is already in your CRM.
- Rank them in a spreadsheet. Three columns, a weight each, sort descending. Crude, fast, and roughly as accurate as most scoring models for a list under a few hundred.
Mamba Labs Apify Actors
These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.
- B2B Buying Signals1 preconfigured task on this page's job.