The hard part of account prioritization for logistics companies

The problem

Logistics companies and account prioritization: the shortcuts stop working, for one specific reason. Logistics companies run on margins thin enough that any software purchase has to pay for itself in a quarter, and account prioritization has to work around it. What catches people out on logistics companies, account prioritization included: a freight forwarder, a carrier and a broker all describe themselves as logistics. There is 1 runnable example of account prioritization for logistics companies below.

Traditional Search Tools

• The operator licence register, for logistics companies. Free, and it says which of the three you are looking at.
• Your CRM's predictive scoring. Salesforce Einstein and the HubSpot equivalent both learn from your closed won history. Useful once you have enough of it, and useless in year one.
• 6sense, Demandbase or an intent vendor. They buy third party intent you cannot see yourself, which is the real product. Priced for a team with a marketing budget line.
• Whoever replied last. Not a joke. Recency of engagement outperforms most scoring models, and it is already in your CRM.
• Rank them in a spreadsheet. Three columns, a weight each, sort descending. Crude, fast, and roughly as accurate as most scoring models for a list under a few hundred.

Mamba Labs Apify Actors

These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.

• B2B Buying Signals1 preconfigured task on this page's job.

Preconfigured tasks

A task is one of these actors with the inputs already filled in for a specific version of this job. Open one, swap in your own list, and run it without setting anything up from scratch.

• Score Buying Signals for a Logistics Company