USE CASE:
The real work behind account prioritization for insurtech companies
Read this if you need account prioritization for insurtech companies and you would rather see the real options than a pitch. Mamba Labs writes Apify actors for work like this, and B2B Buying Signals is the one that reads insurtech companies.
The problem
Insurtech companies and account prioritization: the shortcuts stop working, for one specific reason. Insurtech companies are brokers, carriers or software pretending to be one of the two, and the label rarely says which, and account prioritization has to work around it. Worth knowing about insurtech companies, since account prioritization inherits it: a broker and a carrier look identical from the homepage and buy nothing alike. There is 1 runnable example of account prioritization for insurtech companies below.
Why it matters
Two thousand of insurtech companies fit on paper and a rep can work forty a week properly, so something has to order the list.
Traditional Search Tools
- The regulator's firm register, for insurtech companies. Free, and it separates the broker from the carrier in one lookup.
- Your CRM's predictive scoring. Salesforce Einstein and the HubSpot equivalent both learn from your closed won history. Useful once you have enough of it, and useless in year one.
- 6sense, Demandbase or an intent vendor. They buy third party intent you cannot see yourself, which is the real product. Priced for a team with a marketing budget line.
- Whoever replied last. Not a joke. Recency of engagement outperforms most scoring models, and it is already in your CRM.
- Rank them in a spreadsheet. Three columns, a weight each, sort descending. Crude, fast, and roughly as accurate as most scoring models for a list under a few hundred.
Mamba Labs Apify Actors
These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.
- B2B Buying Signals1 preconfigured task on this page's job.
Preconfigured tasks
A task is one of these actors with the inputs already filled in for a specific version of this job. Open one, swap in your own list, and run it without setting anything up from scratch.