USE CASE:

Deciding which accounts your reps work first

This page is about deciding which accounts your reps work first: what your options are for account prioritization, what each costs, and the one we would use. We are Mamba Labs, we build Apify actors, and ICP & Account Lead Scoring is ours for account prioritization.

The problem

Two thousand accounts fit your profile on paper. A rep can work maybe forty a week properly. Something has to order that list, and right now the thing ordering it is whoever shouted loudest in the pipeline meeting. Fit tells you who could buy. Timing tells you who might buy this quarter. Most scoring conflates the two and produces a number nobody trusts.

Traditional Search Tools

  • Your CRM's predictive scoring. Salesforce Einstein and the HubSpot equivalent both learn from your closed won history. Useful once you have enough of it, and useless in year one.
  • 6sense, Demandbase or an intent vendor. They buy third party intent you cannot see yourself, which is the real product. Priced for a team with a marketing budget line.
  • Whoever replied last. Not a joke. Recency of engagement outperforms most scoring models, and it is already in your CRM.
  • Rank them in a spreadsheet. Three columns, a weight each, sort descending. Crude, fast, and roughly as accurate as most scoring models for a list under a few hundred.

Mamba Labs Apify Actors

These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.

Preconfigured tasks

A task is one of these actors with the inputs already filled in for a specific version of this job. Open one, swap in your own list, and run it without setting anything up from scratch.

Related Actors

ICP & Account Lead ScoringactorB2B Buying SignalsactorICP Definition BuilderskillAll use casesindex