USE CASE:
Proptech companies and the cost of deliverability
Here is how deliverability for proptech companies actually gets done, what it costs each way, and where each way stops working. Mamba Labs builds Apify actors, and Domain Deliverability Checker is the one named below that covers proptech companies.
Where this starts
Proptech companies distort deliverability, for a reason specific to them. Proptech companies sit between agents, landlords and lenders, and each of those is a different sale, and deliverability inherits that. One thing deliverability on proptech companies rarely accounts for: the company you can see is often a marketplace whose customers are the businesses you actually want. Domain Deliverability Checker carries 1 ready made setup for deliverability on proptech companies.
The method
- Start with one of proptech companies you already know, so a wrong deliverability answer is obvious rather than plausible.
- Run Domain Deliverability Checker across your list of proptech companies, which carries 1 ready made setup for deliverability.
- Read ten rows of deliverability on proptech companies by hand before you trust the rest of the list.
Traditional Search Tools
- The land registry, for proptech companies. Free in most markets, authoritative on ownership, and it will not tell you who runs the software.
- MXToolbox. The tool most people already use, and it is genuinely good for one domain at a time. It is a web form, so checking 40 sending domains means 40 visits.
- Google Postmaster Tools. The only place you see what Gmail thinks of your reputation, and it is free. It covers Gmail, it needs domain verification, and it says nothing about the other half of your list.
- Your sequencer's own health check. Instantly and Smartlead both ship one. They check the domains you send from, which is the point, and they will not check a domain you have not connected yet.
- Read the DNS yourself. dig the SPF, DKIM and DMARC records for the sending domain, then check it against the public blocklists one at a time. Fifteen minutes per domain if you know what you are looking at.
Preconfigured tasks
A task is one of these actors with the inputs already filled in for a specific version of this job. Open one, swap in your own list, and run it without setting anything up from scratch.