Edtech companies and the hard part of deliverability

What is actually going wrong

Edtech companies skew deliverability, for a reason specific to them. Edtech companies sell to institutions on an academic calendar, so the buying window opens twice a year and closes hard, and deliverability has to work around it. Know this about edtech companies before any deliverability: term dates move the whole pipeline, so a signal read in July means something else in October. Domain Deliverability Checker carries 1 ready made setup for deliverability on edtech companies.

Traditional Search Tools

• The institution's own procurement portal, for edtech companies. Free, slow, and the only place a tender actually appears.
• MXToolbox. The tool most people already use, and it is genuinely good for one domain at a time. It is a web form, so checking 40 sending domains means 40 visits.
• Google Postmaster Tools. The only place you see what Gmail thinks of your reputation, and it is free. It covers Gmail, it needs domain verification, and it says nothing about the other half of your list.
• Your sequencer's own health check. Instantly and Smartlead both ship one. They check the domains you send from, which is the point, and they will not check a domain you have not connected yet.
• Read the DNS yourself. dig the SPF, DKIM and DMARC records for the sending domain, then check it against the public blocklists one at a time. Fifteen minutes per domain if you know what you are looking at.

Mamba Labs Apify Actors

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• Domain Deliverability Checker1 preconfigured task on this page's job.

Preconfigured tasks

A task is one of these actors with the inputs already filled in for a specific version of this job. Open one, swap in your own list, and run it without setting anything up from scratch.

• Check Email Deliverability for Edtech Companies