USE CASE:

US companies on Pinterest: audience size without the guesswork

What follows is the honest set of ways to get audience size on US companies on Pinterest, including the ones that are not ours. Mamba Labs builds the Apify actors named here, so Pinterest Brand Presence Mapper is something you run yourself against your own list of US companies on Pinterest.

What is actually going wrong

On Pinterest, US stops being a lookup and becomes a project. Start from this for US companies on Pinterest: Pinterest is a planning surface, so its audience is further from a purchase than it looks, and audience size follows. What catches people out on US companies on Pinterest, audience size included: pin counts measure effort rather than reach, and the two get read as the same thing. If you would rather try it than read about it, Pinterest Brand Presence Mapper does audience size for US companies on Pinterest today.

Traditional Search Tools

  • Pinterest Trends, for US companies on Pinterest. Free, official, and it shows demand rather than presence.
  • The platform APIs. Official, accurate and gated. Most now require an app review to read a public follower count, which is weeks of work for one number.
  • Social listening suites. Brandwatch, Sprout and the rest do this among many other things. Priced for a brand team, not for a qualification step in a sales list.
  • SimilarWeb or a traffic estimator. A different proxy for the same question. Better for whether anyone visits, worse for whether anyone follows.
  • Open the profiles. Find the accounts, read the numbers, write them down. Two minutes per brand per network, and completely accurate on the day you do it.

Preconfigured tasks

A task is one of these actors with the inputs already filled in for a specific version of this job. Open one, swap in your own list, and run it without setting anything up from scratch.

Mamba Labs Apify Actors

These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.