USE CASE:

The real work behind audience size for US companies on Instagram

Here is how audience size for US companies on Instagram actually gets done, what it costs each way, and where each way stops working. We are Mamba Labs, we build Apify actors, and Meta Brand Presence Mapper is the one that does this for US companies on Instagram.

Where this starts

On Instagram, US turns into a judgment call nobody wanted. Instagram is where consumer brands keep their shop window, so an absent account is itself a finding, which shapes audience size for US companies on Instagram. One thing audience size on US companies on Instagram rarely accounts for: follower counts here are the most heavily inflated of any network. Meta Brand Presence Mapper carries 1 ready made setup for audience size on US companies on Instagram.

What is at stake

A follower count for US companies on Instagram is the easiest number to get and the easiest to misread.

Traditional Search Tools

  • The account's own posts, for US companies on Instagram. Free, and engagement per post exposes a bought audience in seconds.
  • The platform APIs. Official, accurate and gated. Most now require an app review to read a public follower count, which is weeks of work for one number.
  • Social listening suites. Brandwatch, Sprout and the rest do this among many other things. Priced for a brand team, not for a qualification step in a sales list.
  • SimilarWeb or a traffic estimator. A different proxy for the same question. Better for whether anyone visits, worse for whether anyone follows.
  • Open the profiles. Find the accounts, read the numbers, write them down. Two minutes per brand per network, and completely accurate on the day you do it.

Preconfigured tasks

A task is one of these actors with the inputs already filled in for a specific version of this job. Open one, swap in your own list, and run it without setting anything up from scratch.

Mamba Labs Apify Actors

These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.