Getting audience size right for UK companies on Pinterest

Where this starts

On Pinterest, UK turns into a judgment call nobody wanted. Pinterest is a planning surface, so its audience is further from a purchase than it looks, which shapes audience size for UK companies on Pinterest. What catches people out on UK companies on Pinterest, audience size included: pin counts measure effort rather than reach, and the two get read as the same thing. If you would rather try it than read about it, Pinterest Brand Presence Mapper does audience size for UK companies on Pinterest today.

Traditional Search Tools

• Pinterest Trends, for UK companies on Pinterest. Free, official, and it shows demand rather than presence.
• The platform APIs. Official, accurate and gated. Most now require an app review to read a public follower count, which is weeks of work for one number.
• Social listening suites. Brandwatch, Sprout and the rest do this among many other things. Priced for a brand team, not for a qualification step in a sales list.
• SimilarWeb or a traffic estimator. A different proxy for the same question. Better for whether anyone visits, worse for whether anyone follows.
• Open the profiles. Find the accounts, read the numbers, write them down. Two minutes per brand per network, and completely accurate on the day you do it.

Doing it end to end

1. Start with one of UK companies on Pinterest you already know, so a wrong audience size answer is obvious rather than plausible.
2. Run Pinterest Brand Presence Mapper across your list of UK companies on Pinterest, which carries 1 ready made setup for audience size.
3. Read ten rows of audience size on UK companies on Pinterest by hand before you trust the rest of the list.

Mamba Labs Apify Actors

These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.

• Pinterest Brand Presence Mapper1 preconfigured task on this page's job.