The real work behind audience size for UK companies on Instagram

What is actually going wrong

On Instagram, UK looks like the easy case and is not. Instagram is where consumer brands keep their shop window, so an absent account is itself a finding, and audience size for UK companies on Instagram inherits that. One thing audience size on UK companies on Instagram rarely accounts for: follower counts here are the most heavily inflated of any network. If you would rather try it than read about it, Meta Brand Presence Mapper does audience size for UK companies on Instagram today.

Traditional Search Tools

• The account's own posts, for UK companies on Instagram. Free, and engagement per post exposes a bought audience in seconds.
• The platform APIs. Official, accurate and gated. Most now require an app review to read a public follower count, which is weeks of work for one number.
• Social listening suites. Brandwatch, Sprout and the rest do this among many other things. Priced for a brand team, not for a qualification step in a sales list.
• SimilarWeb or a traffic estimator. A different proxy for the same question. Better for whether anyone visits, worse for whether anyone follows.
• Open the profiles. Find the accounts, read the numbers, write them down. Two minutes per brand per network, and completely accurate on the day you do it.

How we would run it

1. Start with one of UK companies on Instagram you already know, so a wrong audience size answer is obvious rather than plausible.
2. Run Meta Brand Presence Mapper across your list of UK companies on Instagram, which carries 1 ready made setup for audience size.
3. Read ten rows of audience size on UK companies on Instagram by hand before you trust the rest of the list.

Mamba Labs Apify Actors

These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.

• Meta Brand Presence Mapper1 preconfigured task on this page's job.