USE CASE:
The real work behind audience size for software vendors on X
This page is about audience size for software vendors on X: the options you actually have, what each one costs, and which one we would pick. Mamba Labs builds the Apify actors named here, so X Brand Presence Mapper is something you run yourself against your own list of software vendors on X.
The situation
On X, software vendors one at a time is fine, and a list of them is not. Start from this for software vendors on X: X has an audience that has moved and a follower count that has not, and audience size follows. What catches people out on software vendors on X, audience size included: counts accumulated before the platform changed and no longer describe reach at all. We keep 1 preconfigured task for audience size on software vendors on X, across 1 tool.
How we would run it
- Start with one of software vendors on X you already know, so a wrong audience size answer is obvious rather than plausible.
- Run X Brand Presence Mapper across your list of software vendors on X, which carries 1 ready made setup for audience size.
- Read ten rows of audience size on software vendors on X by hand before you trust the rest of the list.
Traditional Search Tools
- The account's recent replies, for software vendors on X. Free, and reply volume shows whether anyone is still there.
- The platform APIs. Official, accurate and gated. Most now require an app review to read a public follower count, which is weeks of work for one number.
- Social listening suites. Brandwatch, Sprout and the rest do this among many other things. Priced for a brand team, not for a qualification step in a sales list.
- SimilarWeb or a traffic estimator. A different proxy for the same question. Better for whether anyone visits, worse for whether anyone follows.
- Open the profiles. Find the accounts, read the numbers, write them down. Two minutes per brand per network, and completely accurate on the day you do it.
Preconfigured tasks
A task is one of these actors with the inputs already filled in for a specific version of this job. Open one, swap in your own list, and run it without setting anything up from scratch.