USE CASE:
Where audience size differs for software vendors on TikTok
Everything below is about one job: audience size for software vendors on TikTok, done in a way that survives a list rather than a single lookup. Mamba Labs writes Apify actors for work like this, and TikTok Brand Presence Mapper is the one that reads software vendors on TikTok.
The problem
On TikTok, software vendors one at a time is fine, and a list of them is not. TikTok reward reach over relationship, so a follower count moves faster there than anywhere, and audience size for software vendors on TikTok has to work around it. Worth knowing about software vendors on TikTok, since audience size inherits it: the algorithm can hand a small account a huge week, and a snapshot taken during it describes nothing. There are 2 runnable examples of audience size for software vendors on TikTok below.
Why it matters
If you qualify on audience, software vendors on TikTok is where that qualification is most likely to be quietly wrong.
Traditional Search Tools
- TikTok's Creative Center, for software vendors on TikTok. Free, official, and better on trends than on any single account.
- The platform APIs. Official, accurate and gated. Most now require an app review to read a public follower count, which is weeks of work for one number.
- Social listening suites. Brandwatch, Sprout and the rest do this among many other things. Priced for a brand team, not for a qualification step in a sales list.
- SimilarWeb or a traffic estimator. A different proxy for the same question. Better for whether anyone visits, worse for whether anyone follows.
- Open the profiles. Find the accounts, read the numbers, write them down. Two minutes per brand per network, and completely accurate on the day you do it.
Preconfigured tasks
A task is one of these actors with the inputs already filled in for a specific version of this job. Open one, swap in your own list, and run it without setting anything up from scratch.
Mamba Labs Apify Actors
These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.
- TikTok Brand Presence Mapper2 preconfigured tasks on this page's job.