USE CASE:

The real work behind audience size for SaaS companies on Instagram

What follows is the honest set of ways to get audience size on SaaS companies on Instagram, including the ones that are not ours. Mamba Labs builds the Apify actors named here, so Meta Brand Presence Mapper is something you run yourself against your own list of SaaS companies on Instagram.

Where this starts

On Instagram, SaaS stops being a lookup and becomes a project. Any audience size method for SaaS companies on Instagram has to survive this: Instagram is where consumer brands keep their shop window, so an absent account is itself a finding. Know this about SaaS companies on Instagram before any audience size: headcount flatters them, because contractors and alumni linger on a company page for years. Meta Brand Presence Mapper carries 1 ready made setup for audience size on SaaS companies on Instagram.

What is at stake

A follower count for SaaS companies on Instagram is the easiest number to get and the easiest to misread.

The method

  1. Start with one of SaaS companies on Instagram you already know, so a wrong audience size answer is obvious rather than plausible.
  2. Run Meta Brand Presence Mapper across your list of SaaS companies on Instagram, which carries 1 ready made setup for audience size.
  3. Read ten rows of audience size on SaaS companies on Instagram by hand before you trust the rest of the list.

Traditional Search Tools

  • G2, for SaaS companies on Instagram. Categories and review counts, free to read, and it only covers vendors that asked to be listed.
  • The account's own posts, for SaaS companies on Instagram. Free, and engagement per post exposes a bought audience in seconds.
  • The platform APIs. Official, accurate and gated. Most now require an app review to read a public follower count, which is weeks of work for one number.
  • Social listening suites. Brandwatch, Sprout and the rest do this among many other things. Priced for a brand team, not for a qualification step in a sales list.
  • SimilarWeb or a traffic estimator. A different proxy for the same question. Better for whether anyone visits, worse for whether anyone follows.
  • Open the profiles. Find the accounts, read the numbers, write them down. Two minutes per brand per network, and completely accurate on the day you do it.

Mamba Labs Apify Actors

These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.