USE CASE:

Proptech companies on TikTok and the audience size problem

Everything below is about one job: audience size for proptech companies on TikTok, done in a way that survives a list rather than a single lookup. Mamba Labs builds the Apify actors named here, so TikTok Brand Presence Mapper is something you run yourself against your own list of proptech companies on TikTok.

The problem

On TikTok, proptech turns into a judgment call nobody wanted. TikTok reward reach over relationship, so a follower count moves faster there than anywhere, and audience size for proptech companies on TikTok inherits that. On proptech companies on TikTok, audience size rarely catches this: the company you can see is often a marketplace whose customers are the businesses you actually want. There is 1 runnable example of audience size for proptech companies on TikTok below.

Why anyone bothers

A follower count for proptech companies on TikTok is the easiest number to get and the easiest to misread.

How we would run it

  1. Start with one of proptech companies on TikTok you already know, so a wrong audience size answer is obvious rather than plausible.
  2. Run TikTok Brand Presence Mapper across your list of proptech companies on TikTok, which carries 1 ready made setup for audience size.
  3. Read ten rows of audience size on proptech companies on TikTok by hand before you trust the rest of the list.

Traditional Search Tools

  • The land registry, for proptech companies on TikTok. Free in most markets, authoritative on ownership, and it will not tell you who runs the software.
  • TikTok's Creative Center, for proptech companies on TikTok. Free, official, and better on trends than on any single account.
  • The platform APIs. Official, accurate and gated. Most now require an app review to read a public follower count, which is weeks of work for one number.
  • Social listening suites. Brandwatch, Sprout and the rest do this among many other things. Priced for a brand team, not for a qualification step in a sales list.
  • SimilarWeb or a traffic estimator. A different proxy for the same question. Better for whether anyone visits, worse for whether anyone follows.
  • Open the profiles. Find the accounts, read the numbers, write them down. Two minutes per brand per network, and completely accurate on the day you do it.

Mamba Labs Apify Actors

These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.

Related Actors

TikTok Brand Presence MapperactorAll use casesindex