USE CASE:
Pet care brands on Pinterest and the cost of audience size
Everything below is about one job: audience size for pet care brands on Pinterest, done in a way that survives a list rather than a single lookup. Mamba Labs builds the Apify actors named here, so Pinterest Brand Presence Mapper is something you run yourself against your own list of pet care brands on Pinterest.
The problem
On Pinterest, pet care is where the assumptions get expensive. Pinterest is a planning surface, so its audience is further from a purchase than it looks, and audience size for pet care brands on Pinterest has to work around it. Know this about pet care brands on Pinterest before any audience size: a grooming chain and a food brand both read as pet care and buy nothing alike. There is 1 runnable example of audience size for pet care brands on Pinterest below.
Traditional Search Tools
- Their location or clinic list, for pet care brands on Pinterest. Free, and it separates a service business from a product one.
- Pinterest Trends, for pet care brands on Pinterest. Free, official, and it shows demand rather than presence.
- The platform APIs. Official, accurate and gated. Most now require an app review to read a public follower count, which is weeks of work for one number.
- Social listening suites. Brandwatch, Sprout and the rest do this among many other things. Priced for a brand team, not for a qualification step in a sales list.
- SimilarWeb or a traffic estimator. A different proxy for the same question. Better for whether anyone visits, worse for whether anyone follows.
- Open the profiles. Find the accounts, read the numbers, write them down. Two minutes per brand per network, and completely accurate on the day you do it.
How we would run it
- Start with one of pet care brands on Pinterest you already know, so a wrong audience size answer is obvious rather than plausible.
- Run Pinterest Brand Presence Mapper across your list of pet care brands on Pinterest, which carries 1 ready made setup for audience size.
- Read ten rows of audience size on pet care brands on Pinterest by hand before you trust the rest of the list.
Mamba Labs Apify Actors
These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.
- Pinterest Brand Presence Mapper1 preconfigured task on this page's job.