USE CASE:
Media companies on YouTube: the honest take on audience size
Read this if you need audience size for media companies on YouTube and you would rather see the real options than a pitch. We are Mamba Labs, we build Apify actors, and YouTube Channel Stats Extractor is the one that does this for media companies on YouTube.
The problem
On YouTube, media is where the assumptions get expensive. YouTube is a search engine that pays, so a subscriber count and a view count measure different things, which shapes audience size for media companies on YouTube. One thing audience size on media companies on YouTube rarely accounts for: traffic estimates are the qualifier and they are the least reliable number available. There is 1 runnable example of audience size for media companies on YouTube below.
Traditional Search Tools
- Their own media kit, for media companies on YouTube. Free, self reported, and more specific than any third party estimate.
- The channel's recent uploads, for media companies on YouTube. Free, and the gap between subscribers and recent views is the honest number.
- The platform APIs. Official, accurate and gated. Most now require an app review to read a public follower count, which is weeks of work for one number.
- Social listening suites. Brandwatch, Sprout and the rest do this among many other things. Priced for a brand team, not for a qualification step in a sales list.
- SimilarWeb or a traffic estimator. A different proxy for the same question. Better for whether anyone visits, worse for whether anyone follows.
- Open the profiles. Find the accounts, read the numbers, write them down. Two minutes per brand per network, and completely accurate on the day you do it.
Mamba Labs Apify Actors
These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.
- YouTube Channel Stats Extractor1 preconfigured task on this page's job.
Preconfigured tasks
A task is one of these actors with the inputs already filled in for a specific version of this job. Open one, swap in your own list, and run it without setting anything up from scratch.